LINIS in Yandex

LINIS fellows, Olesya Koltsov, Sergey Koltsov and a guest of the Lab, Prof. Jim Jensen visited the office VKontakte and Yandex in Saint Petersburg, where Prof. Jensen gave a lecture about advertising based on search queries.

LINIS fellows, Olesya Koltsov, Sergey Koltsov and a guest of the Lab, Prof. Jim Jensen visited the office VKontakte and Yandex in Saint Petersburg, where Prof. Jensen gave a lecture about advertising based on search queries.

The lecture had got a lot of questions from the audience, in particular from programmers, developers and other members of Yandex . In particular, they were interested in what cases advertising, targeted by sex, can be effective.

Jim Jensen is skeptical about such targeting and believes that the most promising type of targeting will be technology based on geolocation and, consequently, the future of online advertising is mobile services.

According to a representative of Yandex Lydia Chastikova, this kind of lectures are very interesting for Russian search engine. The leader of a Yandex group for cooperation with universities Yevgenia Kulikova and the head of LINIS Olesya Koltsova agreed to meet to explore possible ways of cooperation.

More pictures here.